![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/082eb4cd-221e-456d-b5c2-b74aec803f3b_rw_3840.jpg?h=184ec678841e227bc5d1107cc846c2f0)
Poster & Billboard Design
Bella Flores for Senator
Louisiana Tech University – School of Design
Identity System Design (ART 361), Fall 2018
Professor Tom Futrell
Louisiana Tech University – School of Design
Identity System Design (ART 361), Fall 2018
Professor Tom Futrell
The goal of an effective communication program is to present a cohesive, innovative graphic identity across a variety of media formats. The challenge when creating a complex design system is to maintain a consistent message and visual language without becoming repetitive or disjointed in the execution.
The campaign created for the Identity System Design. Create a comprehensive design program for a political candidate. Frame the campaign around one of the following themes (as it relates to politics): society, technology, environment, economics, urbanization or sustainability.
Your candidate can address broad questions about one of these themes, or you can locate a specific question or issue within a narrow section of on theme. Don't try to address all these themes in one campaign as this will make it difficult to develop a unique message and visual language. Your audience will be the general public of legal voting – age 18 and above.
You will create a candidate that is running for a federal position – US Senate or US House Representatives. This person will be fictitious and not an actual candidate. Once you choose a candidate and consider important issues, generate the content for the various components. Give your candidate a visual identity. Write a short introductory paragraph/s explaining the purpose of the candidate running for office. Voting for your candidate will be held November 15, 2018.
FINAL DELIVERABLES INCLUDES THE FOLLOWING:
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/2af599ba-b44d-49ee-ba7d-8da2d65e2249_rw_3840.jpg?h=f2849b2c8c1379a81f6f1440118082a2)
Candidate Bio & Identity/Logotype
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/ecf2d3bf-c562-4966-8783-2bfe9feb01d1_rw_1920.png?h=070e56a633ea65762a67a44f77bc49f2)
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/11b875f7-0879-4b79-afa6-cc4ca62041a6_rw_1920.png?h=d8bc2a42d290f24c3ac2c08afd49cba6)
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/b049818f-8770-4ce4-b40f-ae4ce9d348d8_rw_1920.png?h=f2294852ba935eefefcbb69e67e066f3)
Persona Type
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/9b63a197-eaa2-4ce5-9945-1feff2ccb226_rw_3840.jpg?h=1f321248bbe3cf50b9194ebc36e9c356)
Educational Booklet
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/d658d8c3-77fb-405e-8be2-3c77f1d87785_rw_3840.jpg?h=7bf99581c877b11d0e191fc06c36414c)
Newspaper Ad, Press & Staff Pass, Yard Sign, Button, Pole Flag Design
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/743ed902-7920-4e04-b789-b8a9aff47b93_rw_3840.jpg?h=7a5a5dfbc140cb251ef7f1d32c9cdf66)
Environmental Design – Self operating booth design
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/01b3d590-27d4-4f84-8bb2-6c1710f21d78_rw_3840.jpg?h=32fa03f8b597184e0111e6f830c5389c)
Social Media
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/4e93bdb9-98e0-4735-b607-a9cc6eddcbe0_rw_1920.jpg?h=5e2b8a3cfcad32b90c5143cd4b578086)
Poster
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/970aa1ee-0cea-458e-be84-ce433046dc9c_rw_1920.jpg?h=31e78a422f6826ffef12abd20c7de9bc)
Testimonial Advertisement
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/5835e67b-253f-47a0-973d-60ae98fefec5_rw_3840.jpg?h=9cc9b84744df8cb89f4f007735c97fe6)
Website
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/b36b1bd7-296a-4167-b524-7f3358699cd0_rw_1920.jpg?h=991a6f0022c847c022bc36effd80c7c2)
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/5c236101-5f43-423e-949a-92e1e270a575_rw_3840.jpg?h=e4415daa87def4fe269817f6848c98a8)
![](https://cdn.myportfolio.com/bb7f86551c837892843e871964d10452/e8a56dfd-bcbd-4862-9def-28f6ea1571a0_rw_1920.jpg?h=dffe2343c8d8d4e96961dab348b4ef10)
Buttons, Stamp, and Buss Design
Student Competition:
GOLD AWARD Bella Flores for Senator by Srdjan Marjanovic, Louisiana Tech University
Category: Cross-Platform - Integrated Brand Identity Campaign